Beware Of The Noise


Although you wouldn’t have a clue from social media, most people hate what they do for a living.

And since Linkedin has basically become Facebook for professionals, you generally see a curated version of what people want you to believe about how they think of themselves and their career.

Don’t get me wrong–it’s an incredible tool to learn more about thriving business’, people and making connections. And of course, marketing.

I’m more referring to the excessive self-promotion of people and companies.

It’s typically those who consistently boast about their work lives that are simultaneously scrolling and searching to find some way out of their bullshit job.

And what we neglect to remember is, companies ask their employees to self-promote and advertise for them. It validates that they are drinking the cool-aid and helps attract talent and clients.

The truth is most people that are engaged in meaningful work or making a difference in the world don’t have time to be on social media all day.

Because their time is spent doing just that.

We must try not to blur the lines of marketing vs. self-promotion or company advertising vs. fulfilled employees.

And we should question everything. Always.